We take value seriously.

The purchase you make here, no matter the price, reflects the full value of the item purchased. For example; most people know that diamonds differ in brilliance, color and other quality standards that are recognized internationally. These standards determine the importance of the stone, and its price. Our diamonds adhere to those standards, and to the price guidelines. When you choose your diamond here, no matter what your budget is, our promise to you is that you have received the full value of the diamond, assessed anywhere in the world. This “value promise” holds true not only for diamonds, but for any item in our inventory.

We carry only the highest quality products.

The brand names we feature are recognized for their distinction, style and enduring quality both here in the United States and around the world. See for yourself. Click on Our Ads.

We provide unqualified customer satisfaction.

The moment you walk into our store you are the center of our attention. We promise you a pleasant shopping experience in a relaxed environment. We assure the value of your purchase and the satisfaction with your choice (Written Guarantee). We have available 12 months interest-free financing. You can expect and will receive continuing service and expert repairs performed by master craftsmen, and by our unique on-staff watchmaker.

Our staff has a combined total of 125 years experience.

Depend on our people. Ask questions. Ask for suggestions. Let them know what it is you are looking for. They have the expert knowledge and experience to help, and they are pleased to do so.

We are a family owned local business.

Founded in 1933, we are proud to have remained a family business during our complete history. We plan to remain a family business into the next century. To do that we know we must serve and respect our customers. Come see. That is exactly what we do.